![]() ![]() One was The Rapid Transformation I did with Harvard Business Press, which talked about the sociology and structure of how you transform organizations quickly. Out of the 10 books, two of them are kind of standout. Just a little bit of background before the background. So maybe you can give the audience a little bit of background on the research that you did for the book.īehnam Tabrizi: Sure. Given that your interest is innovation, I think we're going to have a lot of fun.īrian Ardinger: You spent a lot of time and research digging into companies to try to figure out what makes companies innovative and, and more importantly, which ones continually innovate versus ones that are one hit wonders. And the book is not going to be out till August 22nd, so it was a very nice surprise. I'm excited about this podcast because it's my first podcast on the book, but incidentally, I just received a copy of the book. Welcome to the show.īehnam Tabrizi: Thank you, Brian. He's the author of 10 books on leading in innovation and transformation, including a newly released book called Going On Offense: A Leader's Playbook of Perpetual Innovation. He has taught at Stanford University in the executive programs for 25 years. I'm your host, Brian Ardinger, and as always, we have another amazing guest. Behnam Tabrizi, Author of Going on Offenseīrian Ardinger: Welcome to another episode of Inside Outside Innovation. Join us as we explore, engage, and experiment with the best and the brightest, innovators, entrepreneurs, and pioneering businesses. Each week we'll give you a front row seat to what it takes to learn, grow, and thrive In today's world of accelerating change and uncertainty. Inside Outside Innovation is the podcast to help new innovators navigate what's next. This week we talk about some of the key drivers that make companies like Amazon, Apple, Tesla, and Microsoft become perpetual innovators. Behnam Tabrizi, Author of Going on Offense: A Leader's Playbook for Perpetual Innovation. On this week's episode of Inside Outside Innovation, we sit down with Dr. ![]()
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